Do you own a printing business? If so, you probably don’t need to be told that it’s often necessary to print a variety of different items for your clients. From banners to trade show signs, you need images that show off your clients’ businesses in the best light.
That’s why your printing company should use HP Latex printers. They offer advantages that other options can’t. Keep reading to find out what latex printing is, how it can benefit your business, and why HP offers the best latex printing products on the market.
What is a latex printer?
A latex printer is a versatile piece of equipment. You can use it to print banners, posters, branded graphics for vehicles, and much more. Perhaps more importantly, latex printers are designed to maximize image quality, a plus for any print business owner.
The inks used in latex printers also tend to dry very quickly. As a result, you can complete projects in record time – a key difference between latex printers and eco-solvent printers.
The results delivered by latex printers tend to be long-lasting. The print material you use can affect the life of your image. Luckily, the scratch-resistant prints latex printers provide allow for longer-lasting signs, displays, or other items you’ve printed – saving you time and money.
You might also be interested to know that latex printing ink is much more eco-friendly than the solvents used in other types of commercial printers. If you care about the environment, latex printing is an excellent option to consider. It also doesn’t typically generate the kinds of fumes associated with other large printers.
That’s not to say all latex printers are created equal. For quality results, you need to choose a quality brand.
What are the benefits of HP Latex printing over other latex printers?
HP is by no means the only company offering latex printers, but they are an industry leader.
The following points illustrate why HP Latex printers are superior to alternatives:
Numerous Awards
You don’t have to take HP’s word for it when it claims its printers are superior to other latex printers on the market. Several of the brand’s latex printers have won significant awards. For instance, in 2011, the Top Product award in the Output Device – Wide Format Printer category at the Wide Format Printing Awards was given to the HP Scitex LX800 Printer. Business Equipment Research & Test Laboratories has also recognized the HP Designjet L25500 Printer as the Best Eco-friendly Wide Format Inkjet Printer.
Those are just two examples. Consistently, HP releases products that earn acclaim from a variety of industry professionals and organizations. When you choose an HP Latex Printer, you can be confident you’ve made the right decision.
Customer Testimonials
Industry professionals aren’t the only ones who recognize the strengths of HP Latex Printing Technology. When surveyed, the vast majority of HP Designjet L25500 Printer owners stated they would recommend the product and HP Latex Printing Technology in general. Between the advice of experts and users, it’s easy to understand why choosing HP is a smart move.
Versatility
Business owners who’ve explained why they choose HP products often cite versatility as a critical factor distinguishing them from other brands. According to Marc Gispert, Partner and Managing
Director, Rètols Gispert,
“We chose HP Latex Printing Technology because its versatility allows us to offer our outdoor and indoor signage at higher image quality than before, combined with the ability to print on a broader range of media and substrates, such as fabrics.”
That statement highlights another key point worth remembering: HP latex printers ensure consistently reliable image quality. Because the imagery you create with such printers will reflect your client’s brands, it’s essential to use products that deliver the best possible results. You don’t want your clients to make the wrong impression with their customers with low-quality branded imagery. Doing so could make their business appear unprofessional. They might choose to work with a different printing company in the future if that were to happen. With an HP Latex printer, that’s not something you need to worry about.
Greater Efficiency than Many Eco-Solvent Printers
Being able to print efficiently is crucial. The faster you can work, the more you’ll get done, giving your business an edge over the competition.
Fortunately, this is another instance when you can rely on customer testimonials to let you know why HP’s printers are right for your needs. For example, one printing business owner stated that using HP Latex printers has increased their efficiency by 40% (compared to their efficiency when they used their own eco-solvent printers). Additionally, others have described using HP printers as a “hassle-free” experience with “absolutely no printing or lamination issues.”
That also boosts efficiency. When fewer errors occur, you can spend less time correcting them, and more time focusing on your business.
Proven Results
Do you know how many square meters of output HP Latex Printing Technology has generated as of 2012?
35 million. To put that into perspective, you would need to print greater than 19 million roll-up banners to match that. Because HP Latex printers have been used consistently and reliably for years, you can be confident they’ll meet (if not exceed) your expectations. This once again gives you the kind of peace of mind that’s crucial to any printing business owner. You need to know your client’s printing needs are being met. HP assures they will be.
A Wide Range of Materials
HP Latex Printing Technology is also compatible with greater than 500 different materials. Regardless of what type of material a client wants to print on, it’s highly likely HP printers can handle the job.
These are all excellent reasons to invest in an HP Latex printer for your printing business. At Digital Technology Group, we carry a range of models, ensuring you’ll find the right one for your needs. We’ll also gladly help you make a decision if you’re not sure which option is best. Start browsing our selection now!
