Grandville, MI—June 13, 2005—X-Rite (NASDAQ: XRIT) today announced that its new Pulse ColorElite System has won Photoshop User Magazine’s Five Star Award. The product review will be featured on page 84 of the upcoming July/August issue of the publication, which hits stands today. This is one of several favorable reviews Pulse has received since it began shipping in late 2004.
Steve Baczewski, Professional Photographer and Editor for Photoshop User Magazine described the Pulse system as “a well-thought-out, highly accurate, software/hardware combination.” Baczewski continues: “Above all, the system is easy to use and X-Rite should be commended for taking a daunting subject like color management, anticipating all the problems, and creating a set of tools yielding sophisticated results.” This is only the third time Baczewski has given the Five Star Award and the first for a color management solution.
“X-Rite is thrilled and honored to receive the Five Star Award from an industry leading publication like PhotoShop User Magazine,” said Scott Bowman, Director of X-Rite’s Graphic Arts Business. “The reception to Pulse has been outstanding since we first previewed the product at Drupa last year. Photography and design professionals worldwide have truly embraced Pulse as the new standard for performance and ease-of-use.”
What other industry experts say about Pulse:“This is a new, comprehensive color management tool from one of the major players in the field (some would hold the major player in the field!). X-Rite have been slow to join the “lower end” party but seem to have benefited from their late start with a product which has none of the wrinkles exhibited by its competitors.”
-Mike McNamee, Editor Image Maker Magazine (UK)“I can attest to the careful physical design, nice software interface and attention to detail that have gone into X-Rite's product range. These aspects of X-Rite's design ensure a usability that is certainly far superior to GMB (GretagMacbeth)'s.”
-Dr. Edmund Ronald, Ph. D., Publish Magazine“The end of color management issues, arguments, and long forum threads is in sight with products like Pulse leading the way. This is the CM product we've all been waiting for. Thanks X-Rite!”
-Will Crockett, Shootsmarter.com
“GretagMacbeth has dominated the mid-range profiling market for almost five years with Eye-One so it’s a tough act to follow. X-Rite has sensibly taken the best aspects of Eye-One, improved on any weak points and thrown in a better software bundle.”-PrintWeek (UK) (Product of the Week)
About the Pulse ColorElite System
The Pulse™ ColorElite System enables creative professionals to color manage all of their devices, including the display, scanner, digital camera, and printer with one, easy-to-use color management solution. It provides the hardware to precisely capture color and the software to accurately analyze and interpret the data. It’s complete color management the way it should be.
About X-Rite
X-Rite is a leading provider of color management solutions comprised of hardware, software and services for the verification and communication of color data. The Company serves a broad range of industries, including photo, digital imaging, graphic arts, industrial and retail color matching, medical and dental. X-Rite serves markets in over 88 countries, with offices throughout Europe, Asia and the Americas. Please visit www.xrite.com for more information.
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